The graphic designers at Andstudio have been created a fresh new brand identity including communication and stationery design for the international energy group Ignitis.
Uniting over 20 companies and operating across the Baltics, Poland, and Finland, Ignitis is an international energy group. Andstudio‘s creative team was asked to develop a fresh, new brand identity that would stand the test of time while uniting all of the company’s ventures under a cohesive visual language. Please read more below the following image.
Aiming to become the region’s main competence center for energy solutions, Ignitis asked for a new brand design that reflects its progressive agenda. For this reason, Andstudio’s creative team came up with a brand identity system that consists of five building blocks, each representing a major business unit, with a foundational Holding symbol at the top.
To fully deliver the brand message, the company is using several graphic elements that support the key principles which have been established with the new logo. The graphic elements are based on a clear structure with visual impact. The graphic design concept goes hand in hand with a monochrome palette and different headings with color-blocked shapes and symbols. The entire identity system is based on Ignitis’ expertise, trust, versatility, and innovation.
Investing in a visual identity should pay off over the years. For this reason, Andstudio created a graphic design concept that can be adapted to different formats and marketing materials or even expanded to cover new business or side projects when the brand expands.
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