CEFAE – Brand Design.
Walter Mattos was asked to redesign the brand identity for CEFAE, a nursing course for professionals in Rio de Janeiro. The new brand identity is based on the golden ratio, also called golden section (1.618). This proportion is known as particularly aesthetically pleasing. Walter Mattos made this aesthetic proportion as his goal for the branding project. All of the design is based on this ratio, starting from the logo to all branding materials.
![CEFAE - Stationery Design by Walter Mattos CEFAE - Stationery Design by Walter Mattos](http://weandthecolor.com/wp-content/uploads/2014/01/CEFAE-Stationery-Design-by-Walter-Mattos.jpg)
![CEFAE - Business Cards by Walter Mattos CEFAE - Business Cards by Walter Mattos](http://weandthecolor.com/wp-content/uploads/2014/01/CEFAE-Business-Cards-by-Walter-Mattos.jpg)
![CEFAE - Identity Guide by Walter Mattos CEFAE - Identity Guide by Walter Mattos](http://weandthecolor.com/wp-content/uploads/2014/01/CEFAE-Identity-Guide-by-Walter-Mattos.jpg)
![CEFAE - Logo Design by Walter Mattos CEFAE - Logo Design by Walter Mattos](http://weandthecolor.com/wp-content/uploads/2014/01/CEFAE-Logo-Design-by-Walter-Mattos.png)
![CEFAE - Logo Guide by Walter Mattos CEFAE - Logo Guide by Walter Mattos](http://weandthecolor.com/wp-content/uploads/2014/01/CEFAE-Logo-Guide-by-Walter-Mattos.jpg)
![CEFAE - Brand Identity Development by Walter Mattos CEFAE - Brand Identity Development by Walter Mattos](http://weandthecolor.com/wp-content/uploads/2014/01/CEFAE-Brand-Identity-Development-by-Walter-Mattos.jpg)
![CEFAE - Visual Identity by Walter Mattos CEFAE - Visual Identity by Walter Mattos](http://weandthecolor.com/wp-content/uploads/2014/01/CEFAE-Visual-Identity-by-Walter-Mattos.jpg)