CEFAE – Brand Design.
Walter Mattos was asked to redesign the brand identity for CEFAE, a nursing course for professionals in Rio de Janeiro. The new brand identity is based on the golden ratio, also called golden section (1.618). This proportion is known as particularly aesthetically pleasing. Walter Mattos made this aesthetic proportion as his goal for the branding project. All of the design is based on this ratio, starting from the logo to all branding materials.