Burt’s Bees Intense Hydration – Creative Campaign

Coupon Campaign.

A creative ad campaign by Burt’s Bees.

“To show the hydrating effects of the all-new Intense Hydration face care line from Burt’s Bees, we re-imagined the typical “Before & After” demonstration by constructing a billboard using thousands of coupons. Then we let the power of curiosity take it from there.”