Miyabi Knives – Long Lasting Sharpness Campaign by Herezie

The Long Lasting Sharpness campaign created by Paris, France based studio Herezie for Miyabi Knives.

French creative studio Herezie was commissioned to develop a new series of visuals for Japanese Miyabi knives. The visuals will be used for the new advertising campaign: “Long Lasting Sharpness”.

Studio Herezie produced three different images for three different types of knives (Sujihiki for fish, Gyutoh for meat, Shotoh for fruits and vegetables). The images highlight slices of salmon, ham, and watermelon as thin as sheets of paper. The illustrative style draws inspiration from the Japanese culture and the sleek style of famous graphic designers such as Ikko Tanaka and Shigeo Fukuda. You can see more of studio Herezie’s creative work on: herezie.com

Miyabi Knives - Long Lasting Sharpness campaign created by Paris, France based studio Herezie.
Miyabi Knives – Long Lasting Sharpness campaign created by Paris, France based studio Herezie.
Clever design and advertising campaign by studio Herezie for Miyabi knives.
Clever design and advertising campaign by studio Herezie for Miyabi knives.
Miyabi Shotoh 5000MCD, a Japanese quality knife. The campaign visuals highlight different slices as sheets of paper.
Miyabi Shotoh 5000MCD, a Japanese quality knife. The campaign visuals highlight different slices as sheets of paper.
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