HSBC – RMB advertising campaign illustrations.
East London based illustrator and designer Jing Zhang teamed up with agency GREY London to produce a series of illustrations for the HSBC – RMB advertising campaign. Illustrator Jing Zhang created countless very detailed campaign illustrations. The letters RMB were illustrated in a flat view from above, while several additional ad campaign illustrations were designed in an isometric perspective.
All of these detailed illustrations by Jing Zhang were used on various media. They visually support promotional materials and articles along with the entire advertising campaign. Furthermore, the lovely designed illustrations give the campaign a friendly and cosmopolitan image. They playfully symbolize global trading with freight options by land, by sea, and in the air, while cities of the world are linked and distances disappear.
Agency: GREY London
Producer: Rhys Chapman
Art Directors: Theodore Bayani, Miguel Gonzalez