Art direction, branding, and graphic design by Murmure for EXO, a French architectural agency.
Murmure, a Caen, France based creative agency was responsible for the entire art direction, graphic design, branding, and web design for EXO, a French architectural agency. In the course of a restructuring of the company, they asked for a complete redesign of their existing visual identity.
Agency Murmure helped with some advice on marketing strategy in order to rethink their visual language and global communication. The new brand identity is based on a design inspired by architectural shapes. Aim of the new design was to create a certain feeling of volume and structures. The use of simple black and white colors highlights the graphic power of the material as well as the effect of volume and its constrast. More about these and other graphic design projects by Murmure can you find on: murmure.me