Serralunga’s Colorful Furniture Brand Design.
The Clocksmiths is a Milan, Italy based graphic design studio directed by the designers Giuditta Brusadelli and Augusto Arduini. Their core competencies are in the fields of branding and communication design. Together with art director Raffaella Mangiarotti, they completed the new brand identity concept for Serralunga, a leading outdoor furniture company founded in Biella, Italy in 1825.
The creative team decided to produce a new brand design based on several striking colors of the Pantone palette together with simple graphic design elements and shapes. This creates a fresh and contemporary look in combination with Serralunga’s outdoor furnishings. As corporate font, they used the Brown typeface, which is a compact and modern sans serif font.
Based on this fresh new look, the graphic design studio produced a wide range of communication materials and printed collateral. The new visual identity underlines Serralunga’s quality and design philosophy.