Beige – Hygiene Products – Art Direction, Branding, Graphic Design.
Josep Puy is a Barcelona, Spain based graphic designer specializing in art direction, branding, editorial and graphic design. He was responsible for the entire art direction, branding, and graphic design of the visual identity for Beige, a company dedicated to personal hygiene products and body care. Beige offers selected products based on natural ingredients and aromas obtained from plants, trees, and other natural elements.
Josep Puy developed a visual identity that reflects this native feel. The complete brand design is characterized by bright colors, clear typography, and simplicity. Below you can find some images of branding materials, communication design, stationery, and packaging.