Brand and packaging design by Anagrama Studio for Azulinda.
Azulinda is a specialty breakfast cafe of Canopy, a project of the Hilton hotel chain in Cancun, Mexico. Anagrama Studio was commissioned to generate a modern and friendly brand name and visual identity that reflects a fresh and relaxed personality.
Anagrama Studio came up with a brand concept based on the idea of starting the day in front of the beach at sunrise. The selected color range reflects the colors of the sea and sand in the morning. The brand name Azulinda directly relates to the color of the waters of Cancun. They incorporated a bright blue that accompanies a neon yellow representing the sun and sunrise.
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