Art Festival Identity Design by SouthSouthWest

Not Fair Art Fair – Primal Mutation.

Melbourne-based branding and design company SouthSouthWest was commissioned to further develop the visual identity and printed design for Not Fair Art Fair – Primal Mutation, an Australian contemporary art event. They created a modern and clean identity which subtly underlines the contemporary arts. SouthSouthWest used a white background and simple typography to let the artworks speak for themselves.

Not Fair Art Fair - Primal Mutation - Design by SouthSouthWest
Not Fair Art Fair – Primal Mutation – Design by SouthSouthWest
Not Fair Art Fair - Primal Mutation - Design by SouthSouthWest
Not Fair Art Fair – Primal Mutation – Design by SouthSouthWest
Not Fair Art Fair - Primal Mutation - Design by SouthSouthWest
Not Fair Art Fair – Primal Mutation – Design by SouthSouthWest
Not Fair Art Fair - Primal Mutation - Design by SouthSouthWest
Not Fair Art Fair – Primal Mutation – Design by SouthSouthWest
Not Fair Art Fair - Primal Mutation - Design by SouthSouthWest
Not Fair Art Fair – Primal Mutation – Design by SouthSouthWest
Not Fair Art Fair - Primal Mutation - Design by SouthSouthWest
Not Fair Art Fair – Primal Mutation – Design by SouthSouthWest
Not Fair Art Fair - Primal Mutation - Design by SouthSouthWest
Not Fair Art Fair – Primal Mutation – Design by SouthSouthWest