Coffee bar brand identity design by Estudio Yeyé for Almanegra.
Almanegra is a Mexican coffee bar that makes an obscure coffee cult using an alchemy of different flavors from around the world. Estudio Yeyé was asked to create a suitable brand identity that reflects this obscure coffee cult as well as this alchemical touch. Their brand solution uses a variety of graphics, illustrations, and a clear typographic language. Estudio Yeyé developed a brand identity that draws inspiration from old experimental laboratories. Besides the creation of the overall branding concept, their work included the design of some stationery and packaging materials as well as decorative items for the coffee bar.
Gabriel Monroy of Querido Estudio was responsible for the photographs, which you can see below.
