TheQ – Social Camera Project and Identity.
TheQ is a new social camera project. Every part of the camera was designed to interact and share in an easy and fun way with all common social networks. Joe Lesina is a creative director and co-founder of theQ. He collaborated with graphic designer Andreas M Hansen to develop an appropriate brand identity, that conveys the zeitgeist of social media, image sharing and networking. The brand identity stands out from the old-fashioned market and offers an innovative approach. The whole work included the design of all printed branding materials as well as user interface and web design.
About the author, Dirk Petzold.Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...
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