TheQ – Social Camera Project and Identity.
TheQ is a new social camera project. Every part of the camera was designed to interact and share in an easy and fun way with all common social networks. Joe Lesina is a creative director and co-founder of theQ. He collaborated with graphic designer Andreas M Hansen to develop an appropriate brand identity, that conveys the zeitgeist of social media, image sharing and networking. The brand identity stands out from the old-fashioned market and offers an innovative approach. The whole work included the design of all printed branding materials as well as user interface and web design.