The Shirt Factory.

Another great branding project by Bold. The Stockholm-based graphic design studio developed the new brand identity for The Shirt Factory, a company founded in 1988 by fashion designer Linnéa Braun. Goal was to create a distinctive brand identity that revitalizes the company’s position to the Swedish market. Studio Bold designed a new logo, created new corporate colors, patterns, signage, packaging, stationery, and a new web presentation. The color yellow and a bold typeface for the name became the dominant key visuals. The new brand embodies quality and style.

Anatomy of a shirt - Design by Bold

Anatomy of a shirt – Design by Bold

The Shirt Factory - Stationery set - Design by Bold

The Shirt Factory – Stationery set – Design by Bold

The Shirt Factory - Brand Identity by Bold

The Shirt Factory – Brand Identity by Bold

Wrapping paper and embossed sticker - Design by Bold

Wrapping paper and embossed sticker – Design by Bold

Hangtag with yellow stitching - Design by Bold

Hangtag with yellow stitching – Design by Bold

The Shirt Factory - Retail environment - Design by Bold

The Shirt Factory – Retail environment – Design by Bold

The Shirt Factory - Screen Design by Bold

The Shirt Factory – Screen Design by Bold

The Shirt Factory - Launch of the new identity at NK

The Shirt Factory – Launch of the new identity at NK

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