The Shirt Factory.

Another great branding project by Bold. The Stockholm-based graphic design studio developed the new brand identity for The Shirt Factory, a company founded in 1988 by fashion designer Linnéa Braun. Goal was to create a distinctive brand identity that revitalizes the company’s position to the Swedish market. Studio Bold designed a new logo, created new corporate colors, patterns, signage, packaging, stationery, and a new web presentation. The color yellow and a bold typeface for the name became the dominant key visuals. The new brand embodies quality and style.

Anatomy of a shirt - Design by Bold

Anatomy of a shirt – Design by Bold

The Shirt Factory - Stationery set - Design by Bold

The Shirt Factory – Stationery set – Design by Bold

The Shirt Factory - Brand Identity by Bold

The Shirt Factory – Brand Identity by Bold

Wrapping paper and embossed sticker - Design by Bold

Wrapping paper and embossed sticker – Design by Bold

Hangtag with yellow stitching - Design by Bold

Hangtag with yellow stitching – Design by Bold

The Shirt Factory - Retail environment - Design by Bold

The Shirt Factory – Retail environment – Design by Bold

The Shirt Factory - Screen Design by Bold

The Shirt Factory – Screen Design by Bold

The Shirt Factory - Launch of the new identity at NK

The Shirt Factory – Launch of the new identity at NK

About the author, Dirk Petzold.

Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...

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