The Shirt Factory.
Another great branding project by Bold. The Stockholm-based graphic design studio developed the new brand identity for The Shirt Factory, a company founded in 1988 by fashion designer Linnéa Braun. Goal was to create a distinctive brand identity that revitalizes the company’s position to the Swedish market. Studio Bold designed a new logo, created new corporate colors, patterns, signage, packaging, stationery, and a new web presentation. The color yellow and a bold typeface for the name became the dominant key visuals. The new brand embodies quality and style.
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