The Playful Brand Identity of the Jæren Sparebank

Jæren Sparebank, a playful bank identity designed by freelance graphic designer Daniel Brokstad for agency Procontra.

Two local banks from the south west territory of Norway merged together to form the Jæren Sparebank, which is now the leading bank in this region.

While working as freelance graphic designer for agency Procontra, Daniel Brokstad had to work on the brand identity for this new bank. The design focuses on a playful and creative look. They used building blocks as the basis of both logo and illustrations. A sleek and minimalistic design supplements the simple but playful look of the 2D illustrations. Full creadits of all contributors can you see at the end of the post.

Jæren Sparebank, a playful visual identity designed by freelance graphic designer Daniel Brokstad.
Jæren Sparebank, a playful visual identity designed by freelance graphic designer Daniel Brokstad.
The colorful business cards of the bank.
The colorful business cards of the bank.
A series of playful posters based on simple 2D illustrations.
A series of playful posters based on simple 2D illustrations.
Print design by Norwegian graphic designer Daniel Brokstad.
Print design by Norwegian graphic designer Daniel Brokstad.
Jæren Sparebank illustrative brand design.
Jæren Sparebank illustrative brand design.

Graphic Design & Art Direction: Daniel Brokstad
Art Direction: Jone Johannessen & Sindre Y. Kristoffersen
Text: Morten Aamodt
Project Leader: Liv Stenersen Aamodt
Marketing Coordinator: Thomas Ottesen