Creative Direction and Editorial Design for a Book Publication.
The London-based award-winning design duo Sawdust was entrusted with the book design and creative direction for this university guide entitled ‘Shanghai Jiao Tong Top 200 Research Universities Encyclopedia’. The graphic designers Rob Gonzalez and Jonathan Quainton of studio Sawdust worked closely with research developer Alisdair Jones to visualize his ambitious visions. All articles are based on interviews with the leaders of the world’s best 200 research universities. Cover design and editorial design convey a very uniform and sophisticated impression. The numerals design is based upon ribbons or medals.