Special Package Design.

Designer Kota Kobayashi created this lovely and minimalist package design for “One Pine Tree” Beer.

One Pine Tree Beer Packaging Design by Kota Kobayashi

One Pine Tree Beer Packaging Design by Kota Kobayashi

One Pine Tree Beer Packaging Design by Kota Kobayashi

One Pine Tree Beer Packaging Design by Kota Kobayashi

“In the city of Rikuzentakata, a single pine tree stands as a testament to survival after the tsunami of 2011. This beer’s name means ‘One Pine Tree’ and its design is a symbol of charity and hope for Japan’s brighter future. A scroll-like, handwritten label seals the top with its story written on the inside. The label is a solitary pine made of three triangles facing up, symbolizing the wish for progress in the reconstruction efforts.”

via lovelypackage

Follow WE AND THE COLOR on Facebook, Twitter, Tumblr, Pinterest, Google+, Flickr, Vimeo, and StumbleUpon.