Insurance Company Identity.

Sergey Melnikov, a Kiev, Ukraine based graphic designer was entrusted with the task to create a new brand identity for insurance company Nezavisimost (english: ‘Independence’). Three colors serve as striking key visuals to reflect the principles independence for circumstances, for new technologies and modern features. The entire brand identity conveys the quality and comfort of the insurance company.

Nezavisimost - Brand Identity by Sergey Melnikov

Nezavisimost – Brand Identity by Sergey Melnikov

Nezavisimost - Brand Design by Sergey Melnikov

Nezavisimost – Brand Design by Sergey Melnikov

Nezavisimost - Branding by Sergey Melnikov

Nezavisimost – Branding by Sergey Melnikov

About the author, Dirk Petzold.

Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...

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