Helvetica Hotel – Independent Branding Concept.
Albert Son was born and raised in South Korea, currently living and studying in New York City as a senior communication design student at Parsons the New School for Design. The idea of this branding study was to develop a hotel identity based on the aesthetics, simplicity, and clarity of the well known Helvetica typeface. The hotel is meant to be a fun and easy place to stay and relax, as well as a trendy landmark of lifestyle and contemporary design.
good