2013 Promotional Calendar Design.
The Fedrigoni Woodstock promotional calendar for 2013 – produced by agency The One Off.
“We wanted the 2013 calendar to be functional; used each day, as a reminder of the range throughout the year. Inspired by the Woodstock colours, our idea was to create a set of notebooks and a diary; useful and informative. We split information into categories of school subjects. The Maths book specified the weights; the Geography book detailed the environmental credentials and so on. The diary uses all 16 colours of stock, with 53 typefaces, donated from the best type foundries, to feature as a useful resource. All books are held together in a neat slipcase, where a pencil acts as the lock.”