Eco Clean – Visual Identity Design by Walter Mattosby Dirk Petzold on Dec 6, 2012 • 20:10 1 Comment
Graphic designer Walter Mattos developed this clean visual identity design for Eco Clean, a car wash based in Rio de Janeiro, Brazil.
“The key objective of the corporate visual identity is to represent their mission as an environment-friendly company. For the concept, car elements, water, and the recycling symbol inspired the “e” shape from Eco Clean symbol. Even though Eco Clean does not use water to clean cars, the blue color was used to represent their respect for natural resources. All materials where optimized to reduce waste: paper sizing, less colors, simple folds, recicled paper, etc.”
About the author, Dirk Petzold.Dirk is the owner and founder of WE AND THE COLOR. With great experience working as a graphic designer, illustrator, and creative director, his aim ist to show creative ideas and outstanding design solutions developed by creative minds from around the globe and from different fields such as design, art, photography, architecture, filmmaking, etc...
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