Branding by Studio NECON for Sanrun Mining Co.

Branding, graphic design, and print design by studio NECON for Sanrun Mining Co.

Multidisciplinary agency NECON has created the visual identity and brand collateral including all printed matters for Sanrun Mining Co. The Chongqing, China based company operates in the fields of Manganese mining and refinement facility.

The municipality of Chongqing is located in China’s southwest. The region is known for its highly developed industry and the Three Gorges Dam.

NECON was commissioned to design a visual identity that reflects the industry’s profile in a modern expression. They developed individual logos for the three business areas of: Industry, Mining, and Investment. The colorful organic shapes relate to both the distinctive shape of an opencast mine and the manganese color spectrum visible in a splitted ore block.

Business card design of the branding project by studio NECON for Sanrun Mining Co.
Business card design of the branding project by studio NECON for Sanrun Mining Co.
Close up of a business card with colored edges.
Close up of a business card with colored edges.
3 logo versions for the business divisions: Industry, Mining, and Investment.
3 logo versions for the business divisions: Industry, Mining, and Investment.
Unique graphic design and packaging by creative studio NECON.
Unique graphic design and packaging by creative studio NECON.
Detail view of the design and packaging.
Detail view of the design and packaging.
Stationery and business cards based on simple table structures and colored organic shapes.
Stationery and business cards based on simple table structures and colored organic shapes.
Printed collateral of the brand identity for Sanrun Mining Co.
Printed collateral of the brand identity for Sanrun Mining Co.
Some branding materials.
Some branding materials.
Printed matters and communication design.
Printed matters and communication design.
Brand collateral - close up of the well designed printed matters.
Brand collateral – close up of the well designed printed matters.
Business cards close up.
Business cards close up.