51a. Ciudad de juguetes – Design by Empatía

Communication design and branding by studio empatía for Ciudad de juguetes.

The graphic design team of Buenos Aires, Argentina based studio empatía was commissioned to develop a suitable communication design for 51a. Ciudad de juguetes, a cultural project dedicated to support and promote handcrafted toys and the whole industry around this topic.

Empatía’s design pitch is based on playfulness, simple typography, graphics, and clear geometry. They developed a set of eye-catching and colourful layouts, which give the design a fresh and positive touch. Empatía’s final delivery included numerous invitation cards for the event, a stationery set, some posters and packaging materials as well as a new website.

Discover more of empatía’s graphic work on their studio website: www.helloempatia.com

Graphic and communication design including printed collateral for Ciudad de juguetes.
Graphic and communication design including printed collateral for Ciudad de juguetes.
The logo design is based on a grid layout – The example shows the simple outline view of the vector graphic created in Adobe Illustrator.
The event logo design is based on a grid layout – The example shows the simple outline view of the vector graphic created in Adobe Illustrator.
51a. Ciudad de juguetes, a playful and colorful design by studio empatía.
51a. Ciudad de juguetes, a playful and colorful design by studio empatía.
Some printed collateral developed by empatía, a graphic gesign studio from Buenos Aires, Argentina.
Some printed collateral developed by empatía, a graphic gesign studio from Buenos Aires, Argentina.
The posters are based on playfulness, simple typography, graphics, and geometry.
The posters are based on playfulness, simple typography, graphics, and geometry.
Home page of the new website.
Home page of the new website.

You want some more outstanding graphic design and branding inspiration? Do not hesitate and check out the WE AND THE COLOR Graphic Design and Branding categories. These sections feature a selected variety of design projects created by graphic designers and studios from around the world.

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