A sophisticated brand identity in simple black and white for Workcenter México.
Bienal is a Mexican studio with the aim to create brands and links with strategic communication. They recently finished another sophisticated branding project that I want to show you today.
Bienal was asked to develop the overall brand identity for the Workcenter México. This new coworking center serves as a creative space for a variety of entrepreneurs. It’s a space where business owners or employees can take part in different events. The Workcenter México is a great opportunity for people from different business areas to create professional links in oder to realize innovative ideas.
Bienal’s creative team developed a monogram that includes the initials of the Workcenter México. Furthermore, it reflects the colaborative spirit of the center. Bienal also developed a simple grid system, which draws inspiration from the architecture of the building. The grid aims to visualize the capacity of the project in a uniform and very creative way. Bienal teamed up with Lavalle+Peniche for the entire architectural and furniture design. They have created a space that fits perfectly with the brand identity, but more importantly, it adapts seamlessly to the needs of the business community.