White Pages Identity – Art Direction by Josip Kelava

Colorful Graphic Design for 2012 Brand Identity.

Art direction for the 2012 identity of the White Pages Sales Collateral by Melbourne, Australia-based graphic designer and illustrator Josip Kelava.

“Every year the White Pages Sales Collateral updates with new content and a new look and feel. For 2012, we stripped away colour photography and applied a greater graphic approach. Since sales are usually visualized in charts and graphs, I wanted use that as a driving force for the creative of the sales collateral. All photography would be in black and white, while the charts, graphs and icons would be in full colour, emphasizing their importance; making them the hero.”