Art direction, graphic design, and rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.

Here comes another high-quality branding project, this time realized by Los Angeles, CA-based graphic design studio Forth + Back. Founded and led by Nikolos Killian and Tanner Woodbury, the studio had the opportunity to rebrand the visual identity for the art museum and cultural center known as UCR ARTS. Affiliated with the University of California Riverside, UCR ARTS is comprised of two connected institutions, The California Museum of Photography and The Barbara and Art Culver Center of the Arts.

Forth + Back has created an entirely new identity visualizing both institutions (photography and contemporary art respectively) under one cohesive brand experience. In order to distinguish the two connected institutions, the studio came up with the idea of developing a flexible identity that’s able to expand and contract through the use of a “connective visual line”. This system has been applied across a variety of media. It allows the use of different layouts to similarly expand and contract to accommodate all kinds of art and imagery of all shapes and sizes. A lot of imagery from the project can be found below. for more, please visit the website of Forth + Back.

Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
UCR ARTS logo design.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Some printed collateral created by the studio.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
More communication design.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Poster and billboard design.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Simple and clean business cards.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding of the visual identity for the art museum and cultural center, UCR ARTS.
Rebranding by Forth + Back of the visual identity for the art museum and cultural center, UCR ARTS.
A large-scale billboard of Larry Clark.

All images © by graphic design studio Forth + Back. Have a look at our Graphic Design and Branding categories to find more work.

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