Modern graphic design and branding by studio Riser for Transforma.
While working in law, the founder of Transforma witnessed rampant discrimination against trans-individuals, based on nothing more than their physical appearance and gender identity or expression. In turn, they faced obstacles to stable housing, health, and employment. So he sought out a new means of generating meaningful financial income for this population, while also connecting their stories to global consumers. Thus, Transforma was born. Transforma is an online e-commerce platform that connects creative trans-entrepreneurs with thoughtful consumers interested in high-quality, handmade goods. Read more below.
The name “Transforma” comes from both a focus on trans-individuals (transgender, non-binary, gender fluid, and genderqueer) and a focus on transforming lives. Graphic design and branding studio Riser created a mark that conveys transformation while bringing in a slight nod to the transgender logo itself. We then used this same mark to create a “pattern of change” that further enforces the brand identity and extends across other touchpoints, both print and digital. We utilized eco-friendly inks and materials across all collateral since Transforma is a business dedicated not just to social good, but environmental sustainability. The result is a bold, progressive mark for a mission-driven brand. See more of the project below. For those who want to discover other graphic design and branding projects by studio Riser, please visit their website.