Graphic design, brand identity development, and packaging by creative studio Phoenix for The Bijou Factory.
Phoenix is a Montreal, Canada based creative studio with a focus on graphic design, branding, packaging, and web design. In 2016, the studio was asked to help with a suitable brand identity and packaging range for The Bijou Factory, a company that offers a selected range of DIY jewelry kits. Their brand principles are based on the belief that DIY and premium quality go quite well together. Please read more below the following image.
By adding a window that shows the centerpiece of the product, the creative team of studio Phoenix has imagined a custom box that breaks the classic codes of a jewel case. The result is a fresh and colorful packaging design that matches the jewelry and the target group of customers. The different shapes on the packaging are inspired by the different pieces of jewelry. Some additional labels have been created, which emphasize the experience of jewelry made by you. Some images of the brand identity can be found below. For more, please visit the studio website.
All images © by studio Phoenix.