A Conversation Piece.
Freja Hedvall created this self promotional campaign called “A Conversation Piece” for a couple of design studios. The goal of the campaign was to start a conversation through different mediums. Freja Hedvall sent several postcards to the design studios. Each card reveals something about her and invites to reply back. Further more, the campaign is divided into different sections. The point “Listen Up” provides a playlist on Spotify with great working music. “Taste This” tempts with a delicious chocolate cake recipe – perfect for a busy day at the office. As a next step, Freja Hedvall sent personal posters to each studio. The posters revealed her name and led to the portfolio campaign website.