Ralph Lauren – Polo for Women Spring ’15 collection, an illuminated 4D holographic water projection fashion show by MPC Creative in Manhattan’s Central Park.
To announce their new Polo for Women Spring ’15 collection, Ralph Lauren teamed up with the team of MPC Creative in New York to create a cinematic 4D experience for a revolutionary runway event: a water-screen projection that towered above Manhattan’s Central Park fusing fashion, art, and technology.
Led by Creative Director David Estis, MPC Creative crafted a hyperreal cinematic journey through New York City that blends stunning CG with live-action runway performance.
Below you can see some stills of the show as well as three embedded videos including the official Ralph Lauren 4D holographic water projection, some highlights of the show, and a making of.
