Radio Phénix Campaign Communication

Radio Phénix – brand identity development and campaign communication by Murmure.

Murmure, a Caen, France based creative agency was commissioned to develop a new brand identity and matching campaign communication for Radio Phénix. The radio station asked for a new identity with a very modern and unique appearance. Murmure’s design team came up with the idea of a sleek and minimalist visual vocabulary that draws inspiration from Dieter Ramps’ creations for Braun during the 1950s and 1960s. The agency developed a marketing strategy around Radio Phénix’ 92.7 frequency. Using a vivid color palette, Murmure produced a striking identity and campaign communication based on 6 illustrations. Each illustration offers a playful take on the 92.7 radio frequency. Read more about the entire project below.

Radio Phénix brand identity and campaign communication by Murmure.
Radio Phénix brand identity and campaign communication by Murmure.

Using a minimalist and flat design, agency Murmure has created a visual identity that is plain and effective, sleek and elegant. On the other side, the use of illustrations conveys a sense of friendliness or even playfulness. The new add campaign has been rolled out using a variety of media as well as promotional materials.

Below you can see some examples of Murmure’s creative work for the radio station. I highly recommend you to have a look at the agency website to see more of their outstanding work.

The identity draws inspiration from Dieter Ramps’ creations for Braun.
The identity draws inspiration from Dieter Ramps’ creations for Braun.
Old vs new logo.
Old vs new logo version. Murmure’s new logo is based on simple and much better typography.
Corporate typeface: Nexa and Nexa Slab.
Corporate typeface: Nexa and Nexa Slab.
Illustrations based on flat design.
All illustrations are based on a flat design.
Each illustration is a playful take on the 92.7 number.
Each illustration is a playful take on the 92.7 number.
The series consists of 6 illustrations.
The series consists of 6 illustrations.
Another example of an illustration.
Another example of an illustration.
Billboards at a bus stop.
Billboards at a bus stop.
Promotional materials.
Some promotional materials.

Feel free and have a look at our Graphic Design and Branding categories. Both sections include a variety of most inspiring projects from all over the world.

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