Radio Phénix – brand identity development and campaign communication by Murmure.
Murmure, a Caen, France based creative agency was commissioned to develop a new brand identity and matching campaign communication for Radio Phénix. The radio station asked for a new identity with a very modern and unique appearance. Murmure’s design team came up with the idea of a sleek and minimalist visual vocabulary that draws inspiration from Dieter Ramps’ creations for Braun during the 1950s and 1960s. The agency developed a marketing strategy around Radio Phénix’ 92.7 frequency. Using a vivid color palette, Murmure produced a striking identity and campaign communication based on 6 illustrations. Each illustration offers a playful take on the 92.7 radio frequency. Read more about the entire project below.
Using a minimalist and flat design, agency Murmure has created a visual identity that is plain and effective, sleek and elegant. On the other side, the use of illustrations conveys a sense of friendliness or even playfulness. The new add campaign has been rolled out using a variety of media as well as promotional materials.
Below you can see some examples of Murmure’s creative work for the radio station. I highly recommend you to have a look at the agency website to see more of their outstanding work.