Radio Phénix – brand identity development and campaign communication by Murmure.
Murmure, a Caen, France based creative agency was commissioned to develop a new brand identity and matching campaign communication for Radio Phénix. The radio station asked for a new identity with a very modern and unique appearance. Murmure’s design team came up with the idea of a sleek and minimalist visual vocabulary that draws inspiration from Dieter Ramps’ creations for Braun during the 1950s and 1960s. The agency developed a marketing strategy around Radio Phénix’ 92.7 frequency. Using a vivid color palette, Murmure produced a striking identity and campaign communication based on 6 illustrations. Each illustration offers a playful take on the 92.7 radio frequency. Read more about the entire project below.
![Radio Phénix brand identity and campaign communication by Murmure. Radio Phénix brand identity and campaign communication by Murmure.](http://weandthecolor.com/wp-content/uploads/2016/04/1-Radio-Phénix-brand-identity-and-campaign-communication-by-Murmure.jpg)
Using a minimalist and flat design, agency Murmure has created a visual identity that is plain and effective, sleek and elegant. On the other side, the use of illustrations conveys a sense of friendliness or even playfulness. The new add campaign has been rolled out using a variety of media as well as promotional materials.
Below you can see some examples of Murmure’s creative work for the radio station. I highly recommend you to have a look at the agency website to see more of their outstanding work.
![The identity draws inspiration from Dieter Ramps’ creations for Braun. The identity draws inspiration from Dieter Ramps’ creations for Braun.](http://weandthecolor.com/wp-content/uploads/2016/04/2-Th-identity-draws-inspiration-from-Dieter-Ramps’-creations-for-Braun.jpg)
![Old vs new logo. Old vs new logo.](http://weandthecolor.com/wp-content/uploads/2016/04/3-Old-vs-new-logo.png)
![Corporate typeface: Nexa and Nexa Slab. Corporate typeface: Nexa and Nexa Slab.](http://weandthecolor.com/wp-content/uploads/2016/04/4-Corporate-typeface-Nexa-and-Nexa-Slab.png)
![Illustrations based on flat design. Illustrations based on flat design.](http://weandthecolor.com/wp-content/uploads/2016/04/5-Illustrations-based-on-flat-design.jpg)
![Each illustration is a playful take on the 92.7 number. Each illustration is a playful take on the 92.7 number.](http://weandthecolor.com/wp-content/uploads/2016/04/6-Each-illustation-is-a-playful-take-on-the-92.7-number.jpg)
![The series consists of 6 illustrations. The series consists of 6 illustrations.](http://weandthecolor.com/wp-content/uploads/2016/04/7-The-series-consists-of-6-illustrations.jpg)
![Another example of an illustration. Another example of an illustration.](http://weandthecolor.com/wp-content/uploads/2016/04/8-Another-example-of-an-illustration.jpg)
![Billboards at a bus stop. Billboards at a bus stop.](http://weandthecolor.com/wp-content/uploads/2016/04/9-Billboards-at-a-bus-stop.jpg)
![Promotional materials. Promotional materials.](http://weandthecolor.com/wp-content/uploads/2016/04/10-Promotional-materials.jpg)
Feel free and have a look at our Graphic Design and Branding categories. Both sections include a variety of most inspiring projects from all over the world.