Ponsai – Research Group Brand Identity

Branding, concept and design by Philipp Doms for research group Ponsai.

This branding project started as part of Philipp Doms‘ Bachelor thesis, which was based on the visual presentation of different concepts of flexible design. The young designer was asked to develop a flexible branding concept for research group Ponsai (Polarized Neutron Spin and Interferometry).

An extensive briefing was followed by some studies on the theme of quantum mechanics to get a glimpse into this topic. On closer inspection, it turned out that this is a topic that works very well for a flexible design. Employees of the research group change frequently and working with neutrons can be full of surprises.

In consultation with the client, Philipp Doms decided to use a bonsai as distinctive icon. These little trees can occur in many different forms and the name “Bonsai” is quite similar to the abbreviation “Ponsai”. The logo was developed with different possible variations and great recognition at the same time. In this way, we have a flexible appearance, which nevertheless provides a unique constant footing. The bonsai is surrounded by a red frame, which can be both flexible and solid.

A flexible brand appearance for research group Ponsai - Concept and design by Philipp Doms.
A flexible brand appearance for research group Ponsai – Concept and design by Philipp Doms.
Stationery and communication materials - black and white in combination with a striking red color.
Stationery and communication materials – black and white in combination with a striking red color.
Stationery set according to the corporate identity.
Stationery set according to the corporate identity.
Well designed business Cards of research group Ponsai.
Well designed business Cards of research group Ponsai.
5/5 (7)

Please rate this article.

LEAVE A REPLY

Please enter your comment!
Please enter your name here