Phéro+ Identity.
The two Leeds, United Kingdom based graphic designers Chris Shuttleworth and Sam Lane have created this branding and packaging concept for Phéro+, a range of new perfumes for French niche perfume house: L’Artisan Parfumeur. The visual identity was created as part of the 2013 D&AD brief. The designers decided to develop an identity concept based on the appearance of pharmaceuticals and medicine.
![Phéro+ Niche Perfume Brand Identity Phéro+ Niche Perfume Brand Identity](http://weandthecolor.com/wp-content/uploads/2013/10/Phéro+-Niche-Perfume-Brand-Identity.jpg)
![Phéro+ Niche Perfume Packaging Design Phéro+ Niche Perfume Packaging Design](http://weandthecolor.com/wp-content/uploads/2013/10/Phéro+-Niche-Perfume-Packaging-Design.jpg)
![Phéro+ Niche Perfume Packaging Phéro+ Niche Perfume Packaging](http://weandthecolor.com/wp-content/uploads/2013/10/Phéro+-Niche-Perfume-Packaging.jpg)
![Phéro+ Niche Perfume Phéro+ Niche Perfume](http://weandthecolor.com/wp-content/uploads/2013/10/Phéro+-Niche-Perfume.jpg)
![Phéro+ Website Phéro+ Website](http://weandthecolor.com/wp-content/uploads/2013/10/Phéro+-Website.jpg)
![Phéro+ Billboard Design Phéro+ Billboard Design](http://weandthecolor.com/wp-content/uploads/2013/10/Phéro+-Billboard-Design.jpg)