Phéro+ Identity.
The two Leeds, United Kingdom based graphic designers Chris Shuttleworth and Sam Lane have created this branding and packaging concept for Phéro+, a range of new perfumes for French niche perfume house: L’Artisan Parfumeur. The visual identity was created as part of the 2013 D&AD brief. The designers decided to develop an identity concept based on the appearance of pharmaceuticals and medicine.
