Branding, art direction, and web design by Lotta Nieminen for Paintbox, a manicure studio based in New York City.
I have to admit, I’m a big fan of Lotta Nieminen‘s creative work. She is a graphic designer, illustrator, and art director originally from Helsinki, Finland currently living and working in Brooklyn, New York.
The talented designer was responsible for the branding, art direction and web design for Paintbox, a New York City based manicure studio offering classic manicures as well as a curated selection of nail art. The visual language of the entire brand identity is characterized by a very clean and minimalist design combined with a classic touch.
Full credits of the branding project: Brand strategy: Figure NY // Website development: NoFavorite // Interior design: Lara Apponyi and Michael Woodcock // Interior photography Daniel Shea