Art direction by New York-based graphic designer Nick Agin for the Moon Mountain Vodka packaging design .
“Moon Mountain is an organically distilled, artisinal vodka from the Moon Mountain Vineyard in Sonoma California. The packaging for this product needed to communicate the care and handcrafted approach that a winemaker brings to the distilling process. The solution implements a stark color palette and raw materials to communicate an organic, small batch feel. The moon face is a variable element which randomly changes expression through brand touchpoints, and gives the overall system an irreverent and playful personality.”