The Living Co. – Identity.
Big Horror Athens, a Greek independent graphic and interactive design studio was asked to develop a new brand identity for The Living Co. Aim was to give the old family organic trade store a new fresh and strong identity that helps to become more popular again. A new logo and some fruit illustrations were designed, which serves as the basis for the new store brand identity. The complete range of printed materials got a distinctive new look.
I really like the result. The design looks modern but not too much for for an old traditional store.
![The Living Co. - Organic Store - Brand Identity by Big Horror Athens The Living Co. - Organic Store - Brand Identity by Big Horror Athens](http://weandthecolor.com/wp-content/uploads/2013/06/The-Living-Co-Organic-Store-Brand-Identity-by-Big-Horror-Athens.jpg)
![The Living Co. - Organic Store - Logo Design by Big Horror Athens The Living Co. - Organic Store - Logo Design by Big Horror Athens](http://weandthecolor.com/wp-content/uploads/2013/06/The-Living-Co-Organic-Store-Logo-Design-by-Big-Horror-Athens.png)
![The Living Co. - Organic Store - Stationery Design by Big Horror Athens The Living Co. - Organic Store - Stationery Design by Big Horror Athens](http://weandthecolor.com/wp-content/uploads/2013/06/The-Living-Co-Organic-Store-Stationery-Design-by-Big-Horror-Athens.jpg)
![The Living Co. - Organic Store - Visual Identity by Big Horror Athens The Living Co. - Organic Store - Visual Identity by Big Horror Athens](http://weandthecolor.com/wp-content/uploads/2013/06/The-Living-Co-Organic-Store-Visual-Identity-by-Big-Horror-Athens.jpg)
![The Living Co. - Organic Store - Identity by Big Horror Athens The Living Co. - Organic Store - Identity by Big Horror Athens](http://weandthecolor.com/wp-content/uploads/2013/06/The-Living-Co-Organic-Store-Identity-by-Big-Horror-Athens.jpg)
![The Living Co. - Organic Store - Fruit Illustrations by Big Horror Athens The Living Co. - Organic Store - Fruit Illustrations by Big Horror Athens](http://weandthecolor.com/wp-content/uploads/2013/06/The-Living-Co-Organic-Store-Fruit-Illustrations-by-Big-Horror-Athens.jpg)