Objets Mécaniques – Brand identity by Nouvelle Administration

The brand identity of Objets Mécaniques, a slow design “laboratory” focusing on handmade everyday objects.

Nouvelle Administration is a Montreal, Quebec, Canada based design studio working in the fields of Branding, Art Direction, and Industrial Design. Their creative team was asked to help with a sophisticated brand identity for Objets Mécaniques, a slow design “laboratory” dedicated to create handcrafted everyday objects. Their products are made useful through simple ideas for basic needs. Each object is carefully handmade from local and reclaimed materials.

With the use of simple graphics, clear typography, and natural materials, studio Nouvelle Administration developed a visual vocabulary that reflects the company’s mindset and their handmade craftsmanship.

Brand identity of Objets Mécaniques, a slow design “laboratory” focusing on handmade everyday objects.
Brand identity of Objets Mécaniques, a slow design “laboratory” focusing on handmade everyday objects.
Simple, clean, natural design for printed matters.
Simple, clean, natural design for printed matters.
Objets Mécaniques - Some tags, front and bag.
Objets Mécaniques – Some tags, front and bag.
Visual identity - art direction  and design by Nouvelle Administration.
Visual identity – art direction and design by Nouvelle Administration.
Handmade everyday objects made useful through basic needs.
Handmade everyday objects made useful through basic needs.
Only natural materials were used in order to reflect the company's approach and craftsmanship.
Only natural materials were used in order to reflect the company’s approach and craftsmanship.
Assembling a bed in simple steps.
Assembling a bed in simple steps.
Objets Mécaniques - Product photography by Nouvelle Administration and Objets Mécaniques.
Objets Mécaniques – Product photography by Nouvelle Administration and Objets Mécaniques.
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