The brand identity of Objets Mécaniques, a slow design “laboratory” focusing on handmade everyday objects.
Nouvelle Administration is a Montreal, Quebec, Canada based design studio working in the fields of Branding, Art Direction, and Industrial Design. Their creative team was asked to help with a sophisticated brand identity for Objets Mécaniques, a slow design “laboratory” dedicated to create handcrafted everyday objects. Their products are made useful through simple ideas for basic needs. Each object is carefully handmade from local and reclaimed materials.
With the use of simple graphics, clear typography, and natural materials, studio Nouvelle Administration developed a visual vocabulary that reflects the company’s mindset and their handmade craftsmanship.