Visual identity development by freelance graphic designer Arturo Hernández for La Harinera, a museum for industrial heritage.
La Harinera is a former flour factory that has been turned into a museum for industrial heritage. In addition, the site is also used as a center for contemporary culture as well as a hostel in order to house the visitors of the museum.
Freelance graphic designer Arturo Hernández was hired to develop a sophisticated and suitable visual identity for La Harinera. His aim was to create a visual experience that reflects La Harinera’s main character as well as its 3 divisions of museum, cultural center, and hostel. Besides a fitting logo design, Arturo Hernández also developed a range of printed collateral including stationery, shipping materials, and a book. Feel free and visit Arturo Hernández’ website to see more of his graphic work.
![Visual identity development by freelance graphic designer Arturo Hernández for La Harinera, a museum for industrial heritage, cultural center, and hostel. Visual identity development by freelance graphic designer Arturo Hernández for La Harinera, a museum for industrial heritage, cultural center, and hostel.](http://weandthecolor.com/wp-content/uploads/2015/11/1-Visual-identity-development-by-freelance-graphic-designer-Arturo-Hernández-for-La-Harinera-a-museum-for-industrial-heritage-cultural-center-and-hostel-600x450.jpg)
![La Harinera, a former flour factory turned into a museum for industrial heritage, cultural center, and hostel. La Harinera, a former flour factory turned into a museum for industrial heritage, cultural center, and hostel.](http://weandthecolor.com/wp-content/uploads/2015/11/2-La-Harinera-a-former-flour-factory-turned-into-a-museum-for-industrial-heritage-cultural-center-and-hostel-600x450.jpg)
![The logo designs for all division. The logo designs for all division.](http://weandthecolor.com/wp-content/uploads/2015/11/3-The-logo-designs-for-all-division-600x450.jpg)
![The well designed stationery set of La Harinera. The well designed stationery set of La Harinera.](http://weandthecolor.com/wp-content/uploads/2015/11/4-The-well-designed-stationery-set-of-La-Harinera-600x450.jpg)
![A range of business cards. A range of business cards.](http://weandthecolor.com/wp-content/uploads/2015/11/5-A-range-of-business-cards-600x450.jpg)
![Freelance graphic designer Arturo Hernández developed a range of printed collateral. Freelance graphic designer Arturo Hernández developed a range of printed collateral.](http://weandthecolor.com/wp-content/uploads/2015/11/6-Freelance-graphic-designer-Arturo-Hernández-developed-a-range-of-printed-collateral-600x450.jpg)
![The book cover design. The book cover design.](http://weandthecolor.com/wp-content/uploads/2015/11/7-The-book-cover-design-600x450.jpg)
![Editorial design for the book. Editorial design for the book.](http://weandthecolor.com/wp-content/uploads/2015/11/8-Editorial-design-for-the-book-600x450.jpg)
![Arturo Hernández has also created a series of shipping materials. Arturo Hernández has also created a series of shipping materials.](http://weandthecolor.com/wp-content/uploads/2015/11/9-Arturo-Hernández-has-also-created-a-series-of-shipping-materials-600x450.jpg)
![Signage with logo print at the wall of the museum. Signage with logo print at the wall of the museum.](http://weandthecolor.com/wp-content/uploads/2015/11/10-Signage-with-logo-print-at-the-wall-of-the-museum-600x450.jpg)
I recommend you to have a look at our Branding and Graphic Design categories to find more inspiring work.