Montreux Brand Study by Alexandre Pietra and David Massara

A luxurious brand study created by Alexandre Pietra and David Massara for the city of Montreux in Switzerland.

As part of a brand study, Alexandre Pietra teamed up with David Massara to create a sophisticated corporate identity concept for the city of Montreux in Switzerland.

The city is best known for its beautiful surroundings as well as luxurious lifestyle, thriving business life, and festivals. Alexandre Pietra and David Massara have focused on these aspects to create a visual experience that is more harmonious, modern, and more beautiful. Their branding concept is based on a luxurious look with colors inspired by hotels of Montreux. The brand study included the development of a logotype, some graphic style elements, and an extensive stationery set. Below you can see the sophisticated result of their brand study.

A brand study by Alexandre Pietra and David Massara for the city of Montreux in Switzerland.
A brand study by Alexandre Pietra and David Massara for the city of Montreux in Switzerland.
Mark, logotype, pattern design and corporate colors.
Mark, logotype, pattern design and corporate colors.
The luxury stationery design by Alexandre Pietra and David Massara.
The luxury stationery design by Alexandre Pietra and David Massara.
Business cards in a luxurious look with golden edges.
Business cards in a luxurious look with golden edges.
Iconography of the branding concept for wayfinding systems and signage.
Iconography of the branding concept for wayfinding systems and signage.
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