Visual identity and brand communication developed by studio MPLS for Mississippi Park Connection (MPC).
Studio MPLS is a Minneapolis, Minnesota based multidisciplinary design firm specializing in a variety of graphic design, branding, and packaging projects. Their creative team was recently commissioned to rethink the existing visual identity of the Mississippi Park Connection (MPC), formerly known as Mississippi River Fund. You can get further information about the branding project below the first image.
Mississippi Park Connection (MPC) is the official, non-profit partner of the Mississippi National River and Recreation Area, a national park that spans 72 miles of Minnesota’s river shoreline. Their selfless work ranges from wildlife monitoring and shoreline restoration to formal education and providing opportunities for visitors to enjoy the unique river landscape.
In addition to the discovery of a new name, Studio MPLS was assigned to revise the complete visual identity including logo, stationery set, promotional materials and website. Some images of the new visual vocabulary can be found below. For more information about Studio MPLS, please visit their website. Their portfolio is packed with a great variety of outstanding work ranging from branding to packaging design.