Anastasia Dunaeva created a sophisticated visual identity for Millz Karta, a fashion brand that produces leather goods and timeless garments.

For the rebranding of the company, Anastasia Dunaeva and her team wanted to create a unique positioning behind the brand. To do so, they decided that Millz Karta needed to go away from the universal strict language of their garment presentation towards the feeling of essential comfort and a sophisticated look in combination with the spirit of freedom. The new visual language positions the brand as a personal guide or companion for a stylish lifestyle.

With a bold color scheme and signature graphics, Anastasia Dunaeva came up with a brand identity that distinguishes the brand from others visually while visualizing the idea of multifunctionality. Below you can see a few images of the new brand identity. For those who want to see more of Anastasia Dunaeva’s creative work, feel free to take a look at her portfolio on Behance or follow this talented graphic designer on Instagram.

All images © by Anastasia Dunaeva. Do not hesitate to find more inspiring projects from around the globe in the Graphic Design, Branding, and Fashion categories.

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