A lovely designed brand identity created by studio Menta for UK based organic fashion brand, Lale.
Lale is a UK-based organic fashion brand specializing in natural, high quality fabrics with great attention to detail.
The name ‘Lale’ means tulip in the Ancient East. Menta, a Guadalajara, Mexico based branding and illustration studio was hired to develop a brand identity that reflects this natural spirit with a timeless and romantic charm. They developed a visual vocabulary based on subtle shapes and patterns to merge a tulip with a cotton boll. Menta’s work included the design of a logotype, a stationery set, some branding materials, and the packaging range. Below you can see the nice result.
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