Instagram Logotype.
Mackey Saturday, a Denver-based graphic designer had the opportunity to create the new logotype for Instagram. The old logotype was based on the Billabong font, a retro handlettered script font. This typeface is inspired by 1940s and 1950s script headings with rather free handwritten letters. Mackey Saturday created a more unified and harmonious typeface that gives Instagram a unique appearance.
![Instagram - New Logotype by Mackey Saturday Instagram - New Logotype by Mackey Saturday](http://weandthecolor.com/wp-content/uploads/2013/05/Instagram-New-Logotype-by-Mackey-Saturday.jpg)
![Instagram - Old Logo vs New Logotype Instagram - Old Logo vs New Logotype](http://weandthecolor.com/wp-content/uploads/2013/05/Instagram-Old-Logo-vs-New-Logotype.jpg)
![Instagram - Logotype Revision by Mackey Saturday Instagram - Logotype Revision by Mackey Saturday](http://weandthecolor.com/wp-content/uploads/2013/05/Instagram-Logotype-Revision-by-Mackey-Saturday.jpg)
![Instagram - Logo and Type Uniform Alignment by Mackey Saturday Instagram - Logo and Type Uniform Alignment by Mackey Saturday](http://weandthecolor.com/wp-content/uploads/2013/05/Instagram-Logo-and-Type-Uniform-Alignment-by-Mackey-Saturday.jpg)
![Instagram - Logotype Curves Instagram - Logotype Curves](http://weandthecolor.com/wp-content/uploads/2013/05/Instagram-Logotype-Curves.jpg)
![Instagram - Shape of the Logotype Instagram - Shape of the Logotype](http://weandthecolor.com/wp-content/uploads/2013/05/Instagram-Shape-of-the-Logotype.jpg)
![Instagram - Logotype by Mackey Saturday Instagram - Logotype by Mackey Saturday](http://weandthecolor.com/wp-content/uploads/2013/05/Instagram-Logotype-by-Mackey-Saturday.jpg)