Art direction, graphic design, and branding by studio Bruch for the letterpress printing house Infinitive Factory.
Bruch — Idee & Form is a Graz, Austria based graphic design studio focusing on brand development as well as editorial and packaging design. Their team was recently asked to create a vivid and flexible brand system for Infinitive Factory, which can be applied to different media and proportions. Infinitve Factory (short: IF) is a first class letterpress printing house. They are best known for an exceptional quality and the realization of almost any kind of customer-specific requirements. With creative ideas and diverse experiments, they are always eager to push the limits of letterpress printing. Please read more below.
A new brand identity that reflects the possibilities of letterpress printing.
Studio Bruch has decided to create a playful take on the abbreviation ‘IF’. These two letters in combination form the basis of the highly flexible brand identity system. The clear structure is accompanied by a vivid range of illustrations, graphics, and typography to show numerous possibilities of letterpress printing as well as diverse finishing options. Below you can find a few more examples of the unique brand identity. For those of you who are interested to know more about graphic design studio Bruch, please visit their website.