HPST Brand Identity.
Prague based multidisciplinary graphic design studio FRVR was asked to develop a new logo and brand identity for HPST, a Czech company distributing high-tech laboratory equipment produced by US technology company Agilent. Studio FRVR has created a brand identity based on bold and abstract forms that convey both dynamics and solidity. The designers used 5 colors, which represent the five basic fields: chromatography, spectrophotometry, genomics, life products, and consumables.


