Logo design and brand development by graphic designer Hoo for Houston Barbershop.

Hoo is a Zurich, Switzerland based graphic designer specializing in logo design and brand development. During the past years, he has been working with both national and international brands, start-ups, and small businesses. With great skills in both print and web design, he can handle a wide range of projects. Back in 2016, he was asked to create a distinctive logo and brand identity for Houston Barbershop. The project combines traditional styles with contemporary graphic design elements. Just have a look below. For more, please visit Hoo’s portfolio on Behance.

Houston Barbershop branding by graphic designer Hoo
Clean and modern logo design for Houston Barbershop.
Houston Barbershop branding by graphic designer Hoo
The brand colors for the visual identity consist of carefully selected colors.
Houston Barbershop branding by graphic designer Hoo
The colors of the identity stay consistent.
Houston Barbershop branding by graphic designer Hoo
The stationery system including letterhead and business cards.
Houston Barbershop branding by graphic designer Hoo
The logo is always surrounded by a certain area of space. It allows the mark to stand out. This space is based on half of the hight of the logo.
Houston Barbershop branding by graphic designer Hoo
Horizontal and vertical alignment.
Houston Barbershop branding by graphic designer Hoo
The center of the nest should align to the center of the logotype. The spacing between the nest and the logotype is the width of the letter “H” in the logotype. In the vertical lockup, the nest is separated from the logotype by the width of the “o”.
Houston Barbershop branding by graphic designer Hoo
Clean brand visual.
Houston Barbershop branding by graphic designer Hoo
Houston Barbershop branding by graphic designer Hoo.
Houston Barbershop branding by graphic designer Hoo
Open Sans serves as the corporate typeface.

All images © by Hoo. Find more inspiration in our Graphic Design and Branding categories.

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