Brand identity development by Ineo Designlab for Berlin-based bicycle workshop Højmark Cycles.

Already completed in 2013, the team of Aarhus, Denmark based Ineo Designlab was asked to create a suitable visual identity for Højmark Cycles. Founded by a Danish born precision metalworker, the Berlin-based workshop produces lovingly crafted custom-made bicycles. Ineo Designlab has created a visual identity that expresses craftsmanship and quality as well as a contemporary urban feel. Because of the client’s tight budget, they took a DIY approach to the whole stationery system. After all, they developed a simple but yet sophisticated and elegant visual experience. Some examples of the bicycle workshop brand identity can be found below. For those who want to see more of Ineo Designlab’s beautiful work, please visit their website:

Højmark Cycles
Højmark Cycles – lovingly crafted custom-made bicycles.
Identity development by Denmark-based studio Ineo Designlab.
Identity development by Denmark-based studio Ineo Designlab.
Simple and geometric logo construction.
Simple and geometric logo construction.
Stationery system.
Some materials of the uniform stationery system.
Logo embossing.
DIY Logo embossing.
Business cards.
Two-sided business cards.
Simple and clean stationery.

All images © by Ineo Designlab. Do not hesitate to find more inspiring work in our Graphic Design and Branding categories. On WE AND THE COLOR you can see outstanding and highly creative work developed by some of the world’s best graphic designers and studios.


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