The creative people at Anagrama Studio created a fresh brand identity and packaging range for Happy People.
Happy People is a health and lifestyle brand specializing in foods and skincare products. The creative people of Anagrama Studio were asked to create a friendly, positive, and aspirational brand identity.
For the logo, they integrated a smile, a human trait that makes the brand more friendly. The color palette contains shades of pastels that harmonize and unify several brand applications. Just take a look at the images below. For more, please visit Anagrama’s website or follow them on Behance.
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