Graphic design studio TRÜF just completed a packaging and branding project for Calexo, a new cannabis-infused beverage.
The creative team of graphic design studio TRÜF recently completed a packaging and branding project for the new cannabis beverage Calexo. Using Op Art-like illustrations as the perfect graphic vehicle to portray the uniqueness of the brand, the designers avoided dated cannabis clichés—allowing consumers to perceive the illusion on their own terms.
“Capturing the laid-back feeling of the rolling hills, lapping water, brilliant sunsets and desert flora that defines the California and northern Mexico region, we applied a crisp, warm, color palette to both the brand and its unique flavor profiles.”
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