Brand Design.
Monterrey, Mexico-based design and branding studio Anagrama developed the brand identity for Giahi, a series of specialized tattoo and piercing studios located in Zurich, Switzerland. Anagrama designed a custom typeface for the logotype that conveys the artful and precise process of tattoo-making. The golden stamped droplet in the closed counter of the letter ‘A’ stands for the everlasting effect of ink in human skin.
![Giahi tattoo and piercing studio - brand identity design by Anagrama Giahi tattoo and piercing studio - brand identity design by Anagrama](http://weandthecolor.com/wp-content/uploads/2013/03/Giahi-tattoo-and-piercing-studio-brand-identity-design-by-Anagrama.jpg)
![Giahi tattoo and piercing studio - identity design by Anagrama Giahi tattoo and piercing studio - identity design by Anagrama](http://weandthecolor.com/wp-content/uploads/2013/03/Giahi-tattoo-and-piercing-studio-identity-design-by-Anagrama.jpg)
![Giahi tattoo and piercing studio - bag design by Anagrama Giahi tattoo and piercing studio - bag design by Anagrama](http://weandthecolor.com/wp-content/uploads/2013/03/Giahi-tattoo-and-piercing-studio-bag-design-by-Anagrama.jpg)
![Giahi tattoo and piercing studio - business card design by Anagrama Giahi tattoo and piercing studio - business card design by Anagrama](http://weandthecolor.com/wp-content/uploads/2013/03/Giahi-tattoo-and-piercing-studio-business-card-design-by-Anagrama.jpg)
![Giahi tattoo and piercing studio - identity by Anagrama Giahi tattoo and piercing studio - identity by Anagrama](http://weandthecolor.com/wp-content/uploads/2013/03/Giahi-tattoo-and-piercing-studio-identity-by-Anagrama.jpg)
![Giahi tattoo and piercing studio - print collateral by Anagrama Giahi tattoo and piercing studio - print collateral by Anagrama](http://weandthecolor.com/wp-content/uploads/2013/03/Giahi-tattoo-and-piercing-studio-print-collateral-by-Anagrama.jpg)
![Giahi tattoo and piercing studio - print products by Anagrama Giahi tattoo and piercing studio - print products by Anagrama](http://weandthecolor.com/wp-content/uploads/2013/03/Giahi-tattoo-and-piercing-studio-print-products-by-Anagrama.jpg)
![Giahi tattoo and piercing studio - stationery design by Anagrama Giahi tattoo and piercing studio - stationery design by Anagrama](http://weandthecolor.com/wp-content/uploads/2013/03/Giahi-tattoo-and-piercing-studio-stationery-design-by-Anagrama.jpg)
![Giahi tattoo and piercing studio - t-shirt design by Anagrama Giahi tattoo and piercing studio - t-shirt design by Anagrama](http://weandthecolor.com/wp-content/uploads/2013/03/Giahi-tattoo-and-piercing-studio-t-shirt-design-by-Anagrama-.jpg)