Future London Academy has launched a new and exciting initiative: the “Creative Legends” webinar series. This series promises to offer design enthusiasts and aspiring professionals a unique opportunity to delve into the captivating stories and invaluable insights of industry icons. Read more below.
Legends Share Their Journeys and Wisdom
The inaugural lineup boasts an impressive roster of design luminaries, including Maria Guidice (formerly Facebook’s Design Director), John Maeda (currently Microsoft’s VP of Design and AI), and Stuart Trevor (founder of AllSaints). Through these insightful webinars, participants will gain firsthand knowledge of the creative journeys, groundbreaking work, and guiding philosophies that have shaped the design landscape.
A Stellar Visual Identity
To celebrate the launch of “Creative Legends,” the Future London Academy design team meticulously crafted a captivating visual identity. Drawing inspiration from the cosmos, they likened these design icons to celestial bodies, each exerting a powerful gravitational pull that warps the very fabric of space around them. This metaphor beautifully echoes the profound impact these legends have on the industry, guiding and inspiring the next generation of designers.
A Dynamic and Engaging Experience
The core of this visual narrative lies in the concept of gravitational distortion. The design team envisioned the grid system, a fundamental design principle, as entities within this powerful field, gently rotating and gravitating towards the “stars” – the celebrated designers. A custom-built processing tool allowed for the fine-tuning of these rotations and movements, infusing the identity with a sense of dynamism, and transforming it from a static image into a generative and evolving entity.
Personalization and Vibrancy
To further enrich the experience, each “star” is assigned a unique color, adding a layer of personalization and vibrancy to the overall design. These colors not only celebrate the individuality and diversity of each designer’s work but also contribute depth and dimension to the visual narrative, ensuring that every interaction with the identity is fresh and engaging.
A Blend of Structure and Creativity
The “Creative Legends” identity embodies a harmonious fusion of structured design principles and captivating storytelling, all brought to life through a dynamic and generative design approach. As the series progresses, future installments promise to introduce even more design luminaries, offering invaluable insights and inspiration to aspiring creatives around the world.
All images © by Future London Academy. Feel free to browse through the Graphic Design, Branding, and Web Design sections on WE AND THE COLOR for other inspiring projects from around the globe.
